Microsoft weighs TikTok purchase as ad business flattens out | Malay Mail

Reuters reported yesterday, citing a source familiar with the matter, that Microsoft is in exploratory deal talks as the US government prepares to force China-based ByteDance to divest its video app TikTok over data security concerns. — AFP pic

Reuters reported yesterday, citing a source familiar with the matter, that Microsoft is in exploratory deal talks as the US government prepares to force China-based ByteDance to divest its video app TikTok over data security concerns. The company, with advertising supported businesses including its Bing search engine, MSN news service and LinkedIn business social network, disclosed this month that its search ads sales grew 1 per cent to US$7.7 billion over the last year. But that growth was flat when excluding fees it pays to partner websites and apps.

Social media services, including Facebook Inc and Alphabet Inc’s YouTube, have seen their sales growth continue during the pandemic as users spend more time entertaining themselves online — particularly with video — and advertisers follow them there.

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Microsoft weighs TikTok purchase as ad business flattens outTech firm has struggled to capture lucrative videos flowing to other social media platforms. FMTNews
แหล่ง: fmtoday - 🏆 5. / 72 อ่านเพิ่มเติม »

Microsoft weighs TikTok purchase as ad business flattens outTech firm has struggled to capture lucrative videos flowing to other social media platforms. FMTNews
แหล่ง: fmtoday - 🏆 5. / 72 อ่านเพิ่มเติม »