The San Francisco-based footwear company and the Los Angeles-based streetwear label have teamed on a five-episode IGTV series on both brand accounts, featuring creatives hosting digital sessions on sustainable design and do-it-yourself production methods. At the series conclusion, viewers can submit their projects for a chance to win a two-week digital mentorship with Allbirds and Chinatown Market.
“From Nicole McLaughlin’s upcycled creations, to our upcoming IGTV series on creating sustainably, we really want to emphasize that true innovation comes from making the most with what’s right in front of you — and for us, that’s materials from nature. But we don’t just want to talk about it — we want to challenge designers to apply these lessons to their own work.”
Brown added that the partnership was inspired by challenges created by COVID-19. The inability to travel disrupted many creatives’ workflows, but most, if not all, have found a way to produce during these unprecedented and uncertain times. But as they get their projects off the ground, the partners aim to create a sustainable foundation for future design.
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