How swimwear cofounders turned $30,000 loan into million-dollar brand - Business Insider

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ประเทศไทย ข่าว ข่าว

ประเทศไทย ข่าวล่าสุด,ประเทศไทย หัวข้อข่าว

How Monday Swimwear's cofounders turned a $30,000 loan into a multimillion-dollar brand in less than a decade

" blog in 2012 — a passion project for the pair prior to their swimwear brand — Oakley and Brugman realized that the thousands of bikinis they tested, often in partnership with advertisers, were never quite up to par.

Starting out with a $30,000 loan, Oakley and Brugman produced the first Monday Swimwear collection and fulfilled orders out of their shared two-bedroom apartment in Los Angeles. With the exact market exposure they'd need given their extensive swimwear-loving, largely female social media following — which now tops four million — sales took off right away. "Our first collection sold out within two weeks of launch," Oakley said.

Now ranking as one of the largest swimwear brands in the industry, Monday frequently appears on celebrities like Kendall Jenner, Bella Hadid, Khloe Kardashian, and Jennifer Lopez, and the cofounders said it's on track to do $20 million in annual revenue before 2022.

 

ขอบคุณสำหรับความคิดเห็นของคุณ ความคิดเห็นของคุณจะถูกเผยแพร่หลังจากได้รับการตรวจสอบแล้ว

I'm guessing it was attractive models.

เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:

 /  🏆 729. in TH

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