Imax Chief on ‘Tenet,’ ‘Wonder Woman 1984’ and How the Company Is Handling Coronavirus

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Imax chief on Tenet, WonderWoman1984 and how the company is handling coronavirus

. That robbed the box office of the kind of consistency of new releases it needed. Then there was the fact that New York and California were closed. New York is where a lot of media personalities and influencers live, and that meant that the film couldn’t get the kind of momentum and attention it needed.

I wish other studios hadn’t pulled their releases subsequent to “Tenet.” I think they misread the “Tenet” results as people’s opinion on the viability of the theatrical experience during coronavirus. Had other movies come out soon afterwards, I think the industry would have been able to build back some momentum.

I think Warner hasn’t decided yet. It’s complicated. You not only have to deal with New York and California still not being completely open, you have to deal with the rising number of cases on a global basis, particularly in Europe. Warner has to weigh all of that. I don’t have a strong sense of where they’ll land.

 

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How are they handling it? Hopefully with lube.

Movies will rebound when they start making more good movies. Writing talent today is greatly diminished. No one can write and satisfy all the woke scolds that do their best to squelch free expression and storytelling. Even the 'plausible impossible' is impossible now.

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IMAX Earnings Sink Due to Coronavirus PandemicIMAX Corporation was hit hard by coronavirus that cut its third quarter revenues in half and sent its earnings into negative territory. Revenues at the exhibitor plunged 56.9% to $37.3 million, dow… Well. Duh.
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