Inside ad agency J. Walter Thompson's rise and fall, which digital media companies could get acquired next, and Fox News' Trump backlash.Patrick Coffee looked at J. Walter Thompson, the world's oldest ad agency whose ad revenue has sharply declined.
JWT suffered from a faltering digital transformation, financial pressure at the holding company level, and a lawsuit accusing its former CEO of sexism and racism that scared potential clients and hires away. The agency stands as a cautionary tale and reflection of an industry shaken by changes in consumer behavior and the rise of Facebook and Google.
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The rise and fall of J. Walter Thompson, the world's oldest advertising agency - Business InsiderBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
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The story behind the collapse of advertising's oldest agency, J. Walter Thompson - Business InsiderBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
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