Roku will surpass 100 million US users this year.This figure represents nearly half of the country's connected TV users, a demographic that has Roku's relatively low prices and aggressive approach to licensing its operating software has helped it maximize household penetration in the US and beyond.
This strategy will continue to help Roku gain market share in the future, and we estimate that by the end of 2021, more than half of all CTV users in the US will use a Roku device.Join other Insider Intelligence clients who receive this Briefing, along with other Media, Advertising, & Marketing forecasts, briefings, charts, and research reports to their inboxes each day.
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