But that still means CBS, this year’s U.S. broadcaster, is charging an average price of US$5.6-million for a 30-second spot.
Advertisers may have wondered whether they got their money’s worth with the steep price hike. Viewership for the 2020 game in the English-language market hit an average of 7.9 million, but that was up only about 45 per cent from the average 4.3 million viewers in 2019, according to the TV ratings agency Numeris Inc.
Those in the Canadian industry expect near-record levels of viewership for this year’s Super Bowl, at least in the English-language market. Chalk it up to COVID-19. “We’re so desperate to look forward to something,” says Brooke Leland, senior vice-president of national media design and marketing for the media-buying agency Cossette Media in Toronto.
simonhoupt these cheap, crappy Canadian ads can't be doing the companies any good when people are already mad about being forced to watch them. e.g. an hour in and I never want to hear from skipthedishes ever again.
Who cares
No grumbling here. I want to watch the game. Ads are those moments to refill or discharge as needed.
canadian viewers do not grumble. this is ridiculous!!
a_pinsent Not really YouTube and other websites release them just after they are played and even organize it based on quarter. It is called the internet and is very resourceful.
a_pinsent
Canadian viewers often trip over their own pride
Have Canadian Super Bowl viewers ever heard of this new thing called the “internet”? It’s pretty cool, you can find all kinds of things to watch there. You can even choose when to watch it!
It’s only bloody 📺 TV, and commercials!! How stupid!
No more Jon Hamm
Canada - boycott watching the ads during the SuperBowl - then they won't be cheering.
Brutal! Sorry but madeincanada ads are 🥱