A good day in the office is one that comes to an end. Lorenzo Fioramonti knows there’s a point where productive work becomes drudgery, and adding more hours to the mix hoping for a different outcome is wishful thinking or plain stupidity.
Giving a damn about others comes with trusting that there is enough to go around because a society deliberately sets it up that way. It also means personal aspiration, pursuit of happiness and defining individual needs and fulfilment are not nonsense whims, but part of what a healthy collective of people enjoy. It’s not a quest for everyone to be equal, it’s for societies to be more equitable, says Fioramonti.
Making a wellbeing economy a reality means breaking free from thinking about success or happiness as what comes from perpetual growth, from endless consumption, accumulating stuff and the fixation on measuring standards like GDP data . It’s also not destitution or subsistence as the lowest bar of survival, nor does it mean you have to give up your cappuccino and swear off your spa dates.
Making a leap to a wellbeing economy does take effort, of course, and very real targets must be met. Governments need to invest in quality public health systems and early childhood education and support. It’s also paying better living wages to the most vulnerable, and safety nets for those without work. There’s a focus on taxing wealth more – that surplus – and not income, and using innovative incentives to normalise healthier choices.
With his part-outsider’s eye he reminds South Africans of the advantages that maybe South Africans overlook too easily. “It’s precisely because I wanted to apply principles of a wellbeing economy [to] daily politics, government action and economics. It’s for people to look at how they are living and the effects it has on their health. At school level you can start changing young minds early on,” he says.
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BUSINESS MAVERICK 168: Collapse of business confidence: When there’s no honour among thievesSouth Africa is suffering from a crisis of confidence, which is also a crisis of trust. Until confidence is restored, the country will not attract investment, grow the economy or create jobs.
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BUSINESS MAVERICK 168: Partners, have that tricky, romantic chat about your financesIt’s hardly the most romantic thing to do on Valentine’s Day with your partner, but discussing your money situation as a couple could be the saving of your relationship. Think of it as bonding and building trust.
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BUSINESS MAVERICK 168: Statistics show rhino poaching in South Africa plunged 33% in 2020Rhino poaching declined sharply in South Africa last year, according to the latest official data. In 2020, there were 394 known cases of rhino being killed for their horns, down 33% on the 594 that were killed in 2019. This is also well down from the peak of 1,215, a grim milestone reached in 2014. A surge in demand in newly affluent and fast-growing Asian economies such as Vietnam, where rhino horn is coveted for medicinal purposes as well as bling, is behind this dreadful state of affairs. Couple of months ago I came across a recommendation about DennisWilliam78 wealth how he helped investors to earn lots of money with their investments. and I decided to give a trial with the little I have. Now my little has turned into something great which was not my expectation I never believed I would trade and possibly start earning until I meant this man, Tonyfred42 made returns of all my investments, thanks so much there's nothing more greatful than this🙏🙏🙏
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BUSINESS MAVERICK 168: Driving in times of Covid lockdown: Uber, Bolt and the pivot to surviveThe Covid-19 rebound – when it comes – is expected to create some momentum for small companies. But in the meantime, the focus is on survival.
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