continuing to surge, FredFIlms will develop a range of long- and short-form animation series designed for linear TV and streaming., and the forthcoming return ofAs president of Hanna-Barbera, Seibert oversaw the development of hit series likeHe has also helped discover animated talent including Craig McCracken, Genndy Tartakovsky, Pendelton Ward and Seth MacFarlane.
Before making his mark in animation, Siebert was the founding creative director of MTV, developing the indelible “I Want My MTV” campaign. He also helped execute branding and promotion efforts at original Nickelodeon and Nick-at-Nite. “Animation is having yet another golden age, driven, as always, by new technologies,” Siebert said. “The rise of streaming platforms has given animation studios a whole new landscape to have their innovative voices and stories told. And the success that many projects are finding in streaming, both adult and kid targeted series, has re-opened the eyes of executives at linear networks to invest in animation.
Nina Hahn, head of VIS Kids and SVP, Production & Development, Nickelodeon International, said the network said partnering with FredFilms will help “establish VIS Kids as an industry leader in kids content.” Siebert has tapped Casey Gonzalez, a former Crunchyroll writer/producer and graphic novel editor, as development director of his new venture and Sarah Kessler as manager of development.