A closed liquor store is shown in the Woodstock district of Cape Town in this January 11 2021. Picture: BLOOMBERG/DWAYNE SENIOR
The liquor industry’s reputation has been badly bruised by the ban on alcohol sales, which exposed its huge role in gender-based violence, traffic injuries and homicides. It is now fighting back, propagating the “big lie” that its contribution to the economy is net positive. The origins of these practices are steeped in apartheid. In 1928 the pact government of the National and Labour parties stole the manufacturing rights for sorghum beer from black women and established public beer halls for black working men. The revenue generated by beer sales was used to build apartheid infrastructure — first, black townships and later the bantustans.
That is why appealing primarily to personal responsibility is disingenuous. It ignores the context of people’s lives — the influences that shape drinking behaviour. It implies irresponsibility of black people who remain marginalised, while diverting attention from those industry practices that encourage binge-drinking in SA.
That the only sensible bit is at the end of this diatribe is disastrous - after all the pontification.
The liquor industry is no different to the tobacco industry. They will try their best to shift any moral responsibility from themselves.
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WATCH: What will the alcohol industry do if liquor is banned, againSouth African Liquor Brand owners Association CEO Kurt Moore talks about the possibility of another alcohol sales ban
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