This $5 billion insurance company likes to talk up its AI. Now it's in a mess over it

📆 28/5/2564 13:31:00
📰 CNN

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Insurance company Lemonade's initially muddled messaging, and the public reaction to it, serves as a cautionary tale for the growing number of companies marketing themselves with AI buzzwords. It also highlights the challenges presented by the technology.

Yet less than a year after its public market debut, the company, now valued at $5 billion, finds itself in the middle of a PR controversy related to the technology that underpins its services.On Twitter and in a blog post on Wednesday, Lemonade explained why it deleted what it called an"awful thread" of tweets it had posted on Monday.

The explanation is similar to the process the company described in a blog post in January 2020, in which Lemonade shed some light on how its claims chatbot, AI Jim, flagged efforts by a man using different accounts and disguises in what appeared to be attempts to file fraudulent claims.

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