While Paramount Pictures movies and CBS and Starz shows are the core offering, pricing, and the content mix will vary from market to market. It holds Pay 1 movie rights in some territories, but not all.
European markets are likely to be high priories for Paramount Plus expansion in 2022. But the group is also simultaneously expanding Pluto, an advertising-supported streaming service that was acquired some three years ago. Day said it is expected to launch in France and Italy later in 2021 following launches in the U.S and Latin America.
The international rollout of Paramount Plus will necessitate further content localization. Day said that ViacomCBS International Studios now operates all over the world and is the most direct path for local producers to pitch their projects. Opportunities for acquisitions of completed shows exist at different levels and are greatest in scripted and unscripted drama and documentaries.
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