Boston Beer stock tumbles 26% after weak Truly hard seltzer sales weigh on earnings

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Shares of Boston Beer tumble after disappointing demand for hard seltzer dragged down the company’s quarterly earnings and revenue.

tumbled 26% in morning trading Friday after disappointing demand for hard seltzer dragged down the company's quarterly earnings and revenue.

The company laid the blame for the disappointing quarter on softer-than-expected demand for hard seltzer. Boston Beer owns Truly Hard Seltzer, one of the top brands in the category, but new competition and slowing growth were among the factors that hurt the brand's sales this quarter. He added that Boston Beer had raised its production of Truly to be able to meet peak demand during the summer. Facing less demand than expected, now its breweries have higher inventory, and the company saw higher supply chain costs that ate into its margins.

 

ขอบคุณสำหรับความคิดเห็นของคุณ ความคิดเห็นของคุณจะถูกเผยแพร่หลังจากได้รับการตรวจสอบแล้ว

The entire hard seltzer category is overpriced. White Claw will have an equally epic collapse.

This is what Mike Lindell drinks before he does a video about MyPillow or Donald Trump.

เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:

 /  🏆 12. in TH

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