'The Netflix of games night': How an Aussie entrepreneur is on the launching pad of a billion-dollar business

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Shane Yeend describes himself as 'just some bloke from Adelaide with a whiteboard' – but what's written on that whiteboard could earn this Aussie entrepreneur millions. 9News

Shane Yeend describes himself as "just some bloke from Adelaide with a whiteboard" – but what's written on that whiteboard could earn this Aussie entrepreneur millions., an interactive games company that is on the precipice of delivering a Netflix-style experience for family game night.

As Yeend tells 9News.com.au, a key component to Gamestar is that instead of spending $20 on a family set of scrabble, a far cheaper monthly subscription could offer users thousands of games. The business is currently raising funds for the concept, which Yeend says is "weeks away" from having a product in market in time for Christmas.

Yeend says the concept is not just using new technology, but creating an entirely new category of entertainment known as streaming-games-on-demand, or SGOD."We're at the junction of something really new. DVDs went to Netflix, music went to Spotify, books went to Audible and no-one has gone into this game category," Yeend says.

While Yeend is cautiously optimistic about forecasting success, the scale of the premise is potentially huge.

 

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Yeend? That's not an ethnic Anglo name? Where is he or his ancestors originally from if not from the UK?

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