is doing a great job of covering politics and news,” she says in an interview. “We want to complement that, but not try to compete with that.”
Fox Business is overhauling primetime in a tricky era for media companies. More one-time TV viewers are moving to streaming outlets for entertainment and information, and the business-news category isn’t immune from the trends. CNBC’s subscriber base is projected to fall 5.1% in 2021 to 76.6 million, according to Kagan, a research firm that is part of S&P Global Market Intelligence, compared with 80.8 million last year. Fox Business’ subscribers are seen tumbling nearly 8.6% in 2021 to 70.
Fox Business’ main rival, CNBC, has found success with a primetime schedule that focuses on reality-style programming, such as “The Profit,” or repeats of “Shark Tank.” Petterson believes her network will speak to people who may not be as comfortable on the stock-market floor. “We are focused on regular people and their stories,” she says. “It’s going to feel very authentic and attainable.”
Tuesdays are devoted to real estate. “American Dream Home,” at 8 p.m. follows families as they hunt for a perfect house and is led by Fox Business anchor Cheryl Casone. At 9 p.m. Kacie McDonnell, a Fox Nation host, will lead “Mansion Global,” a half hour show that explores lavish properties across the U.S. and is based on a regular Wall Street Journal feature. In addition to Rich’s 9 p.m. program, Wednesdays include the original series “American Gold: The Legend of Bear Gulch.
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