Market Research & Data Firm Screen Engine/ASI Acquires London-Based Tapestry

has acquired London-based outfit Tapestry Research as it looks to grow its global footprint.

Tapestry is known for its work in segmentation, consumer decision journeys, market sizing and proposition testing, campaign contribution, and media and audience research for media, entertainment and tech companies. Going forward, the brand will operate as Tapestry Research, a Screen Engine/ASI Company.

SE/ASI’s products for the media and entertainment sectors have included PostTrak, an in-theater exit polling service as a joint venture with Comscore; NET Tracker, a quarterly study on consumer behaviors and attitudes; GET, a global extension of NET; PostVod, weekly viewer data on original movies going to premium VOD and early electronic sell through; VirtuWorks, a virtual screening research platform and Audience Engine, with Dstillery, a research based audience targeting solution.

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