'It was work, work, work, school': How Jess is navigating her small business success

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Just nine months ago, Jess turned a hobby into a business. Since then she's employed someone, navigated burnout and learnt about tax. But she's not in it for the money.

In just nine months running her customised key ring business, Jess Tresidder has made close to $30,000, employed a young mum to help manage orders, and navigated tax and superannuation with the help of her dad.The business side did not daunt her so much. She had already run one before, a social media management business she started at age 14 to manage multiple beauty and wellbeing accounts.The customer service side was not an issue either.

"A lot of them were getting licences, so I thought it would be cool if they could have something personalised for them." "In business you can make all this money but at the end of the day, it doesn't mean it's always satisfying," Jess said.Jess advertised the personalised key rings on Etsy, an American company specialising in homemade and vintage items, in February. Three weeks later she was a bestseller.Having run social media accounts before, she knew the value of marketing.

 

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