Sales of ultra-luxury cars thrived in 2021 as the auto industry struggled to build enough cars.Super-premium brands saw big demand and weren't affected by the chip crisis.and other pandemic-related disruptions cast wrench after wrench into the cogs of auto manufacturing.
Rolls-Royce, whose flagship Phantom starts at around $460,000, sold a record 5,586 cars in 2021, up 49% from 2020. Bentley moved 14,659 vehicles, a 31% increase over the previous year. Lamborghini had a record-breaking year, too.In part, sales boomed for the simple reason that wealthy people got even richer over the last couple of years. Sales of luxury vehicles are directly correlated with the stock market, said Michelle Krebs, executive analyst at Cox Automotive.
Niche manufacturers tend to have smaller, more stable supply chains, meaning there's less risk of running out of parts or materials, said Kevin Tynan, a senior automotive analyst at Bloomberg Intelligence. Rolls-Royce, for example, builds all its vehicles in one factory in England. A behemoth like Toyota churns out millions of cars at plants around the globe.
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