NEW YORK : Amazon pulled the veil off its sprawling advertising business for the first time on Thursday, revealing a business larger than that of Google's YouTube.
Amazon, known for e-commerce, has a lucrative cloud business, AWS, and the ad business is seen as extremely profitable, although Amazon did not break out those profit numbers. "Selling digital add space is a cash generative nice-to-have in times of uncertainty," said Sophie Lund-Yates, equity analyst at Hargreaves Lansdown.
An Amazon official however told reporters that brands' ability to reach consumers across its ad properties was"largely unchanged" after Apple's changes.
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