How to find the best employees in the marketing industry, per an expert

— a simple bachelor’s degree likely isn’t the only criteria that’ll jump up with jazz hands from a candidate’s resume to catch an employer’s eye.Aside from in-house referrals via a company-wide email or Slack message, it’s in an employer’s best interest to use a job-posting site likecurate their job postings effectivelyBut, back to marketing. Candidates come in a Cheesecake Factory-size menu of personalities, expertise and qualifications, each one baked differently.

Ahead, find all the considerations to keep in mind if you’re currently scouting a marketing candidate for your team, or are amid researching if opening a new position is a possibility. Plus, don’t forget to check outGetty Images.” However, for a marketing employee, this is a crucial trait: Keeping your brand’s holistic values in mind. Whether you work for a social media agency or a sales division of a global brand, building and maintaining those relationships is essential.

Interestingly, the science and art “come together” in courses related to marketing strategy and brand management, according to Schwartz. “Coming from a business school, they’re required to take core business classes like finance, accounting, supply chain, management and business analytics.”OK, while Excel may be, at times, the bane of our existence, having a good working knowledge is a crucial benchmark to consider when hiring a marketing candidate, per Schwartz.

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