Motorola pulled off an unprecedented feat in the US smartphone market in 2021

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For the first time ever, Motorola took the number three spot in US smartphone sales for an entire year in 2021, fully capitalizing on Motorola's retirement.

For the time being, the brand's strength comes primarily from low-cost Moto G Stylus, G Power, or G Pure models and the nation's"large US prepaid channels." If the aforementioned 10 percent overall market share fails to impress you, perhaps you'll feel differently about the 28 percent slice of sales

ate up in 2021 through the likes of Verizon Prepaid, Metro by T-Mobile, Cricket Wireless, and Boost Mobile.What's arguably even more remarkable is the company's number two spot in the sub-$400 segment of the US smartphone market, although it's not entirely clear if Apple's $399 second-gen iPhone SE was in fact included in that category.

All in all, Motorola's US sales more than doubled last year, jumping an incredible 131 percent compared to 2020, and while the death of LG's mobile division certainly played a crucial part in that, the full growth picture is definitely more complex than what meets the eye.from its arch-rival's retirement as well, and at least at first glance, that simply doesn't seem to be the case.

 

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Who's retirement?

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