The purpose of this role is to connect the various functions within the business and develop a cohesive approach that aligns with organisational strategy and leads to building brand memberships.Ensuring customer satisfaction is paramount at all touchpoints and being the key custodian of the customer relationship.
Developing and implementing the subscriber, membership and loyalty strategy, and improving engagement with customers throughout the product lifecycle.Improving the customer conversion rate.Managing budgets and P&L.Liaising with the required business units to facilitate the successful implementation of plans for subscriptions, memberships, clubs and loyalty programmes.Building and implementing a membership and loyalty strategy.Developing and using pricing and forecasting models.