Gifting with a difference: How UNBOX by Huff and Puff started their business amid the pandemic | Malay Mail

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Gifting with a difference: How UNBOX by Huff and Puff started their business amid the pandemic

KUALA LUMPUR, April 29 — The joy of receiving a well-curated food gift is indescribable. It starts from the packaging, next it's the big reveal with all the delicious goodies inside.With 20 years of events and marketing experience under their belt, Huff and Puff’s business hit a pause during the Covid-19 pandemic.

Chong was also confident that if they just stuck to their core philosophy of offering creative quality products to customers, the new business would work. During the dreary days of the pandemic, those gifts managed to spread some happiness to people who received them from family and friends they were separated from.

For last year's Raya, there was cooking kits from chef Sherson Lian that made perfect gifts for those who wanted to whip up a delicious dish at home. Each festival's gift set collections have unique themes. You have nostalgic elements being brought in such as childhood games that spark much fun and memories. Who can forget the array of childhood games and sweets from their Fuyoh series for this year's Chinese New Year gifting.offerings for Chinese New Year. With this set, they worked with BAK-OFF by Oloiya which saw various flavours ofNostalgic games and sweets were the hot topic for their Chinese New Year Fuyoh gift series.

With that in mind, UNBOX selects high quality materials for the packaging to ensure one can reuse it for a long time. It's worked well in favour of UNBOX too as Chong elaborated,"We’ve received very positive feedback from our customers on the reusability aspect of our packaging and we intend to build upon that moving forward."

 

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