Burger King has a plan to make you fall in love with the Whopper again | CNN Business

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The past few years have been tough for Burger King — but the fast food giant hopes to change that.

Missteps during the pandemic caused the chain to lag behind competitors. Over the past few quarters, Burger King has been playing catch up, and now the company is hoping a major investment in restaurants and advertising will help spark growth and propel it ahead of its peers.

” In the pandemic, many restaurants quickly slimmed down menus in order to simplify kitchen operations when delivery orders suddenly went through the roof. Workers scrambling to fill online orders could at least avoid complicated preparations. But Burger King did the opposite. “We, in fact, complicated things,” Cil said, “we added menu items … that were more difficult and not necessarily intuitive and typical for us to serve.

 

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I love the Whopper. Already my favourite burger. Go BurgerKing 🍔❤

Burger King is an awesome product.

Good luck, it's been tasting like crap for years. Everything seems to be getting smaller but costing more as well. It baffles me why we all pay to poison ourselves with this garbage. How far you companies have strayed.

Years ago, they served me a fried cockroach with my fries. Never been back.

Meh. I've just moved away from beef. Better to have meat in moderation.

Fast food chains have shrunk the size of everything+raised prices. They think we’re stupid and haven’t noticed? Have you seen McDonald’s egg McMuffin? it’s half the size it used to be. I’m sure BK is no different. I could make my own egg and cheese on a muffin for under 1 buck!

Compare that sorry looking dead cow on a bun to the marketing photo below. Has anyone ever actually gotten a Whopper that looks like this?

Cue the environmentally friendly cricket Burger

They gonna start making good food?

Some of the worst fries in fast food Inside is trash Didn't adjust to the cafe crowd to keep up with McDonald's All marketing goes to plant based burgers...hardly their market This isn't going to survive

How does one fall in love with a diarrhea “burger” that mf super suspect.. That’s why they be having 245’s 😭😭😭😭

Cancer is a common disease, but the biggest disease in the world right now is America 🇺🇸 which has been doing politics of hypocrisy in the world since the beginning. Who has been making wars since the start. And he says to the terrorist Muslims, the biggest rioters are America 🇺🇸

Not gonna work.

Maybe don't charge over a tenner for a meal

At $13 bucks for trash food? Don't think so

WGY

The Whopper has not tasted the same since BK switched its beef supplier in '97. Hudson Foods Inc. in Nebraska was the supplier but they had an E coli outbreak.

No thanks BK been fell off

$15 for a bad burger meal is not a good look. The quality control for almost everything on the menu is bad. The employees will actively say an item can't be prepared because a certain machine is broke when in reality they don't want to clean it

i like burger King alot. most of them closed in my area. also alot of my friends have moved away.

Thought CNN were vegans? Bugs?

The restaurants are rough even the ones built in the last few years. The felons with neck tattoos could care less if I'm happy with my service. Send your managers to work for chic-fil-a for a few months

They charge too much

We tried to make the whopper the official burger of Jim_Jordan but when President Trump ordered McDonalds for the kids who won the college super bowl, BK totally freaked out. They started sending us those long flat chicken sandwiches as some sort of threat. Scary times.

It's all sodium and carbs,no thank you 😛

Haven't eaten Burger King in years

So pretty much say goodbye to Burger King. Last time I got a whopper few months ago I had so much bun leftover lmao. I’ll never go back.

The last Whopper I had was.. horrid. Haven't been back since.

BurgerKing please for your double cheeseburger, make your patties with more meat and I would eat more often. They are tiny.

The only burger I eat

FreeDomzella

They need to work on their ordering app. The 'have it your way' guys have an app where you can't even customize the damn burger properly.

They're going to do everything except use better ingredients lol

They don’t taste good anymore. No quality control. I’ll go eat a quarter pounder and love it cause it tastes good. Or pay more for a trendy burger joint or a even just five guys. They got lapped. Sorry.

In the 60s & 70s they were delicious. Their jingle was, “The bigger the burger, the better the burger, the burgers are bigger at Burger King.” I cannot believe I remember that!

SSS

I understand inflation and all that …but 5.29 for large fries….That’s too much. Used to be 3.79 I think a few months ago

Make real onion rings!

Try making the product less shit.

Here is Jacksonville FL, BK sucks in every way. From the food, taking orders and Service. Must of the stores are closed or have system problems. Can't wait for great food and service to come back to BK.

I like the Whopper. But the quality usually sucks. Can't remember the last time I had one that didn't taste like it was made a couple hours before I got there.

No problems here.

This is the hard-hitting content we get from the new CNN

It better not include fake meat.

I do not know how . yesterday I was there I try eat burger after 20 years again. nothing disgusting I eat 20 years .

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