The PC market needs another reinvention — is Microsoft’s Surface up for it again?

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The Surface lineup is a hit, and it changed the PC world. But the world is changing again, and Microsoft needs to keep up.

was that event’s most interesting announcement — an excellent next-generation PC, thinner and cooler and Arm-powered — but it just couldn’t escape its app compatibility and performance problems. Microsoft has been interested in these kinds of devices since at least the Courier days, though, and as foldable phones continue to improve and gain traction, we likely haven’t seen the last of Microsoft’s efforts here.

The other device Microsoft hasn’t quite figured out is the Surface Go, the smaller, lighter, and less expensive model in the lineup. The Go could, and maybe should, be Microsoft’s best answer to the iPad and Chromebook — an actually tablet-like tablet with all the extra productivity that comes with Windows. Even

was crippled by its high price and bad battery life, though. Microsoft just hasn’t quite nailed the balance of performance, portability, and price.Photo by Becca Farsace / The Verge For Microsoft to push the boundaries of the PC market again, it’s going to have to figure out how to make Arm-powered Windows computers work. It has to keep working on devices like the Pro X because that’s where the future is headed. The gap between phones and computers is collapsing, and people want laptops that boot faster, last longer, and work everywhere.

This is obviously not lost on Microsoft — it’s just that the company hasn’t done it very well. The company has been working on various “Windows on Arm” projects for years, even building a native Arm version of Visual Studio and

 

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I really liked what they were doing with the Surface Studio Laptop... just wished there were more angles the screen could stop at.

How they intend to compete with Apple's Silicon-powered devices with expensive but inferior (less power and battery life) devices is beyond me...

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