Tesla’s California EV market share slips as rivals step up

📆 7/11/2565 20:07:00
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Tesla's dominant market share of the electric vehicle market in California slipped again this year, according to Reuters' calculations based on government data from January to September, as rivals up their game.

Tesla controlled 73% of the battery electric market in California from January to September, the lowest level since 2018, according to new vehicle registration data from the California Energy Commission. Tesla had a 75% share in 2021 and 79% in 2020.

Tesla sold more electric vehicles in this key market than during the same period a year ago, but rivals including Hyundai Motor stepped up sales of newer models, giving buyers more choice. "We are reaching a saturation point for Tesla market share in California," said Ed Kim, president of AutoPacific.

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