As Disney turns 100, its business is on a rollercoaster ride

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People close to Bob Iger say he is unlikely to drag out his second act as the company’s CEO. That makes the search for a successor urgent, and there is no obvious heir. Meanwhile, the job is getting ever more demanding

Save time by listening to our audio articles as you multitaskIn the run-up to its centenary, which Disney will start celebrating on January 27th, the company itself has been on something of a rollercoaster ride. The world’s biggest entertainment firm, with a market value of $180bn, still rules the box office, with four of the ten highest-grossing films of 2022 . Its American theme parks have bounced back from pandemic shutdowns to generate record profits.

But several pillars of this structure are now wobbling at once. Take broadcast and cable television, which contribute the biggest share of Disney’s profits . The industry is in long-term decline, as households swap pricey cable packages for cheaper streaming services, as well as free content on YouTube and the like. The primetime audience of, a broadcast network owned by Disney, has fallen by nearly a third in the past four years.

At Wall Street’s urging, Hollywood is shifting its focus from growth to profits. Some studios have announced deep cuts. Warner Bros Discovery, for instance, cancelled an almost-finished $90m-movie, “Batgirl”, among other projects. Mr Iger has promised to take a “hard look” at costs. Disney is also raising prices: in December it added advertising to the cheapest tier of Disney+, while increasing the price of an ad-free subscription by 38%, to $10.99 a month in America.

A permanently weakened cinema market would dent Disney’s earnings: it made an operating profit of $2.7bn from its film studio in 2019. But the indirect cost could be even higher if the shift makes it harder to popularise new stories and characters. There is a nagging worry in Hollywood that the small screen struggles to make the lasting impression that the cinema once did.

 

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Nerdrotics

Eek a mouse!

Maybe if they decided to be less woke , families can consider to become consumers again

Too many ventures. That's why they don't have apple cash.

Disney stock down 37% in 2022.

Disney stock on its way to worst year since 1974 after ' Avatar' sequel disappoints .

Well all he has to do is get the hell out of the WOKE business and back to Mickey Mouse!

EvanMoyle tough look LB

Walt Disney share price : Will Iger turn Disney's business into a blockbuster .?

Isn't this Elon's fault?

how many tabs is mickey on in this photo

Get rid of woke board members and hire a new, non-woke CEO. That’ll fix things.

Disseminating demeaning nonsense.

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 /  🏆 6. in TH

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