Baker from Ironbridge family business opens his own bakery after nine years of saving up

Tom Eley pictured outside his new shop on St Mary's Street, Newport.

Now he has opened Bake That, after receiving a business start-up grant through Telford & Wrekin Council’s Pride in Our High Street programme to support the opening of the shop on 26 St. Mary’s Street. Bake That will use the Mytlc app to promote special student discounts – a platform which is used by businesses and shoppers across Telford and Wrekin to advertise offers and encourage people to shop local in the borough.He said: “I’ve worked in the Ironbridge shop since I was a teenager gaining valuable experience and I now want to bring that knowledge, as well as an exciting range of products, to Newport.

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