The top 10 buzziest companies Gen Z wants to work for—none of them are in Big Tech, says new report

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Search interest for major tech brands is down 15% compared to the class of 2022, while applications are up for jobs in retail, finance and manufacturing.

in recent months, including major staff cuts from Meta, Google, Amazon, Microsoft and many others. As a result, zero Big Tech companies are among the trending employers Gen Z college grads are most interested in working for this year, according to the, the college and new-grad career site, which analyzed search traffic on the platform in the last year and surveyed 954 students from the class of 2023.

Here are the top 10 companies that saw the fastest growth in search interest on Handshake in the last year:, search interest up by 101%, search interest up by 64%, search interest up by 42%While search traffic from 2023 grads for major tech brands is down 15% compared to the class of 2022, interest and applications are up for jobs in retail, finance and manufacturing.

Raytheon's ability to provide stability has been a big hiring asset, especially among some of the newest entrants to the labor force, says Steve Schultz, the company's global head of talent acquisition. Raytheon is the biggest employer in Tucson, with more thanHe says roughly a quarter of the company's new hires come from the new or recent college grad demographic — a share that's grown in recent years.

"I don't think the generative AI is going to replace workers, but workers who work with generative AI will replace those who don't," says Erik Brynjolfsson, the director of the Digital Economy Lab at the Stanford Institute for Human-Centered AI, and co-author on the report.

 

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