How Tesla almost went out of business — and then broke the auto industry

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The new season of Land of the Giants is all about Tesla.

to help us understand where the industry is going and explore the real-world realities of driving electric and increasingly automated cars.

It’s wild to remember that Tesla was once spoken of in the same breath as DeLorean or the many other tiny, forgotten upstarts that tried and failed to break into the notoriously difficult automotive business. In about 15 years, Tesla has become the world’s biggest maker of electric vehicles, one of the most ambitious proponents of self-driving cars, and the creator of an EV charging network that is the envy of the entire industry.

And as for Musk… you almost certainly have an opinion on him because everyone does. No tech mogul alive today is more known, more controversial, or more ambitious — and he has become inseparable from the Tesla saga, for better or worse. We’ll explore Tesla’s role in the troubled race toward self-driving cars and the auto industry’s contentious shift to electric vehicles; how Musk’s rise and pratfalls have had ripple effects across the world; and whether the legacy automakers can beat Tesla at its own game.narrative podcast series covers how Big Tech companies impact our lives. Past seasons delved into Meta, dating apps, Amazon, Apple, Google, and food delivery.

 

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