How Latina Entrepreneur Corina Burton Once Failed, Then Launched A Multi-Million Business

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For five years, Burton was a single mother of three with little child support (today, she is married with four children). Three years ago, Burton decided to focus on building her construction cleaning company, which started at her kitchen table.

Unfortunately, after a couple of years of business, I recognized I was being taken advantage of financially. I did not do proper due diligence because I was learning to operate a business in real-time. Eventually, I was forced to make a hard decision and walk away. It was a tough lesson learned, but I transitioned back to being a full-time employee for a brief period so I could learn more about business and entrepreneurship.

Carter: With your husband as your employee, did serving as the primary earner for your household cause financial stress and anxiety?My husband left his corporate job to work solely for my company. Being solely responsible for the sales, revenue, and growth of the company has brought pressure. It is an overwhelming feeling, knowing my company is responsible for my whole family financially. Working as a team and showing constant support has made it all possible.

of franchise owners are women, and in 2022 you were named one of the top women in the industry. As a Latina entrepreneur, I imagine that honor feels reassuring.It does, and I highly recommend minority women who want to become entrepreneurs consider this avenue. Though I represent a small percentage of the construction industry, more women are finding that franchising provides a sense of time management, financial stability, flexibility, and independence.

 

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