At a moment when it seems like every celebrity who’s ever washed her face is launching a beauty line, Kendall Jenner is taking a different path: In July, the model and entrepreneur signed on as L’Oréal’s newest global ambassador. Why partner with a 114-year-old brand instead of starting her own thing? “I love wearing makeup, playing around with it, and learning from makeup artists on set, but I never really saw myself being in a lab creating products,” says Jenner.
Jenner was 11 years old when she was pulled into the spotlight as the second-youngest member of the most famous family on the planet. In the early seasons of, she was notably uninterested in preening for the TV crew. Modeling, on the other hand, seems to come to her with preternatural ease. At 15, she made her runway debut for Sherri Hill, a designer known for her prom- and homecoming-friendly styles.
But her true entrée into the world of high fashion came three years later, with her turn at the Marc Jacobs fall 2014 show. She appeared with an auburn bob and bleached eyebrows, confidently wearing a sheer, nipple-baring knit tucked into cropped jodhpur pants and looking like she’d been doing it forever. In the nine years since, she’s built one of the most successful modeling careers ever, embodying and amplifying the visions of everyone from Miuccia Prada to the late Karl Lagerfeld.
Of course, it’s also in her blood. Her mother, Kris Jenner, is one of the fiercest dealmakers of the contemporary era. “I come from a long line of businesswomen—even my grandmother and my great-grandmother had their own businesses. I watched them when I was very, very young, and I watched my mom find her way,” notes Jenner. “She never went through any sort of training to do the things that she did. She just bossed it out.
But if her idols are any indication, Jenner has no plans to completely ditch catwalks for boardrooms anytime soon. “Christy Turlington and Cindy Crawford are my inspirations,” she says. “I just love how they moved with class and they’ve aged with class. They’re two people I’d love to model my career after—pun intended.”
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