Meta CEO Mark Zuckerberg speaks during the tech giant's Connect developer conference Wednesday, Sept. 27, 2023, in Menlo Park, Calif.
Meta has long been a powerhouse of artificial intelligence research. Behind the scenes, the technology powers countless features: from the algorithms that surface viral content on its social networks to the systems that flag toxic content. But as Google and OpenAI have pushed out advanced chatbots and other stand-alone AI-products, Meta appeared to be falling behind.
The new assistant will have limited availability in the United States. Meta also expects to bring the new assistant to Ray-Ban Meta, the newest version of its smart glasses and its newly released Quest 3 headsets. Meta’s announcements arrive in a crowded arena, as other tech giants such as Google, Microsoft and OpenAI battle for dominance in generative AI — a technology that has captivated Silicon Valley. On Monday, OpenAI announced it was enabling users to talk with its ChatGPT chatbot. That same day, Amazon said it had signed a deal to invest up to $4 billion in the AI start-up Anthropic.
Shmulik said the action makes “perfect sense” as a way to make Meta’s social media networks more engaging. Shortly after the White House meeting, Meta announced it was launching AI Sandbox, which enables marketers to use AI to create a range of text and visual options for their social media ads. The company has also been testing an internal productivity assistant known as Metamates and a generative-AI-based tool to enable users to modify photos via a text prompt and share them on their Instagram Stories.
“These chatbots could create new privacy harms and exacerbate those already prevalent on your platforms, including invasive data collection, algorithmic discrimination, and manipulative advertisements,” Markey wrote.
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