Industry group expects franchising revenues to grow 13% to P30.5b in 2023

Sherill Quintana, 2023 International Franchise Expo chairman, said more Philippine brands penetrated the global market in 2023.

Expo co-chair and Philippine Franchise Association director for advocacy Richard Sans said more than 1,000 local and foreign brands would converge during the three-day expo. Participating countries include Australia, China, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and the US.

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