The university’s Innovation Clinic supported Cluster Club, a Blackburn-based confectionery business with rebranding and new designs for their nut and chocolate snacks.
He said: “I put everything I have into this – money, sweat, time and effort. Landing this contract means I will finally see a return financially I can breathe. All the hard work was worth it, I am a supplier for Aldi. How do I even put that into words? I am living a dream. “This analysis then informed the packaging designs for Cluster Club, which perfectly communicate our own product and brand. It has been a pleasure working with the team and we hope they continue to help other businesses also achieve success.”Carl Davies, Lead Industrial/Product Designer in the University’s Innovation Clinic, led the industry-experienced team on this project.
“The working relationship was very effective, and Yasir was very happy with the outcome. We’ve kept in touch so hearing of the overall success was fantastic, and a testament to the many great bodies of work delivered by the Innovation Clinic in helping develop businesses over the last ten years.”Cluster Club was approached to go on to the show by Channel 4 after Yasir attended a BBC Good Food show event in Birmingham, showcasing his products.
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