Frank Ileogben, popularly known as iTom or eFkay, is a communications and brands’ specialist. He has been in the creative space since 2014. He spent most of his early years in Benin City, where he had his primary and secondary school education. He has a master’s degree in public health and environmental microbiology from the…
Content is driving the growth and success in creative market, as it is the only thing that distinguishes one media company from the other. But as they seek to become the go-to destinations for their intended markets, the platforms are provided with two profound choices: deliver daring, unconventional or original local stories to thrive, or continue to serve content that forces viewers to turn off their subscriptions.
For him, video editing has its perks. He believes the biggest challenge lies in the time it takes to create one video: from idealisation, conceptualisation, shooting and editing. He could get so busy with work, family, that editing a video becomes a difficult. Therefore, phone apps come in handy. He says, “when I graduated, and did my master’s degree, I was still dancing. I parted ways with my dance group shortly after my master’s and I began my journey into graphic design. I started to play around graphic design at a time. I took it more seriously in 2014 when I moved to Lagos.”
According to him, “what I have discovered about International brands is the opportunity to do much more, because they are very big and they have the capacity to take up much more in terms of scope, remuneration, these big brands already have the capacity to do those things. They are also able to meet certain demands in terms of how you want the project executed. They are not limited by anything.
In 2021, there were a total of 68 movie theatres in Nigeria. Most of them situated in Lagos. Indeed, the South West has around 35 per cent of all cinemas in Nigeria. However, while cinema releases generate more money, compared to the VHS and VCD distribution model, the direct-to-streaming route has put even more money in the pockets of filmmakers.
To make money in film, before now, you had to go to the cinemas for your films to be screened. You had to pay the cinemas a certain percentage for showing your film as well as the distributors who take your film to these cinemas. Troops on the frontline have decimated no fewer than 253 terrorists, arresting 172 others just as 206 kidnap victims were set free in the last one week, the defence headquarters has revealed.