Exchanges made nearly $30 billion in 2018, but a new report suggests their business could be at risk if they don't innovate in 3 ways

NYSE president Stacey Friedman recently told Business Insider one of her key goals was to reduce the friction customers experience with the technology they use to trade.Exchanges generated nearly $30 billion in revenue globally in 2018 and have enjoyed a 12% increase in revenue annually since 2012.

Alternative data, digital assets and improvements in the IPO process are all areas the report suggested exchanges are well-positioned to profit from. Exchanges had another banner year in 2018, with global revenue rising to just shy of $30 billion, according to a recent report by consultancy Opimas. Since 2012, global exchange revenue has risen at an annual rate of 12%. The largest venues also operate on profit margins that average above 60%, with some exchanges exceeding 70%, according to the report.

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