Influencers have changed the ad industry. Now what?

  • 📰 CNBC
  • ⏱ Reading Time:
  • 45 sec. here
  • 8 min. at publisher
  • 📊 Quality Score:
  • News: 42%
  • Publisher: 72%

Social Media ข่าว

Intl Digital Video,Neutral,Marketing

Advertising festival Cannes Lions is launching its first Creator program this year, dedicated to influencers and social media content creators. This move shows how the creator economy has implanted itself in the advertising industry.

: Do you struggle to keep up with all the latest memes and internet trends?But that changed quickly, as people were forced to stay home, and inevitably spend more time online.

A consumer is now really considering what his or her friends are doing, what impact it means to carry a badge brand around, fashion, food and beverage.: There's been a very large media establishment that's worked really well for a long time globally, and I think that creators are the largest disruption to it.

Still, the bar for becoming a creator was high – often requiring expensive camera and editing equipment. So why are brands turning to influencers and content creators? Edelman tells me it's all about trust.: Trust is actually local. Trust is the third most important factor, price, quality and trust. And so I trust an influencer, someone who I actually feel is close to me, because he or she or her values are like mine.: A 2019 Edelman study revealed that consumers' trust in the brands they purchase from had declined, but trust in influencers was up.

 

ขอบคุณสำหรับความคิดเห็นของคุณ ความคิดเห็นของคุณจะถูกเผยแพร่หลังจากได้รับการตรวจสอบแล้ว
เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:

 /  🏆 12. in TH

ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว

Similar News:คุณยังสามารถอ่านข่าวที่คล้ายกันนี้ซึ่งเรารวบรวมจากแหล่งข่าวอื่น ๆ ได้

What Means Ad Ops In Programmatic Advertising IndustryRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Read Roman Vrublivskyi's full executive profile here.
แหล่ง: ForbesTech - 🏆 318. / 59 อ่านเพิ่มเติม »