Apple says its services business grew as fast as iPhone sales fell

By Reed Albergotti Reed Albergotti Reporter covering consumer electronics Email Bio Follow April 30 at 6:14 PM Apple, which touts more than a billion of its devices in use around the world, is trying to steer the attention of Wall Street away from falling iPhone sales and toward services.

In March, Apple put the spotlight on new services it’s rolling out to try to make up for flagging iPhone revenue. Celebrities like Oprah Winfrey and Steven Spielberg stood onstage at the company’s Steve Jobs Theater in Cupertino, Calif., and announced a planned streaming service. But Apple didn’t disclose details like the price of the service, raising question marks for investors about just how much revenue the effort might bring in.

Music streaming is different, though, because the content on Apple’s offering isn’t substantially different from Spotify’s. In video streaming, where competition is increasing and prices are dropping, Apple’s content will be compared to that of Netflix, HBO, Showtime, Disney and others.Last month, Disney announced the launch of its Disney Plus service. For $6.99 a month, customers will get access to franchises like Frozen, The Avengers and Star Wars, as well as TV shows like The Simpsons.

In an interview with The Washington Post, Sculley predicted that Apple would charge a membership fee for a product that will store medical data securely and allow patients to connect directly with doctors.Wearables also act as connective tissue for Apple’s array of products. Its watches, for instance, can unlock Mac computers without need for a password and control the music playing to a set of AirPods.

No strategy.

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