Deckers Sells Sanuk to Canadian Active Company Lolë Brands

Nearly a year after Deckers Brands announced its intention to divest Sanuk, the outdoor lifestyle shoe brand has officially been scooped up by Canadian active company Lolë Brands.According to Todd Steele, chief executive officer of Lolë, when the company heard that Deckers was selling Sanuk, it “jumped” at the opportunity.

In her new role, Pruitt said she will oversee all strategic planning and execution of operations as well as the brand teams. This includes a focus on evolving the brand strategy and prioritizing direct-to-consumer and wholesale customers to drive innovation and growth. In the coming months, Pruitt said Sanuk will relocate its operations and open a new office in Los Angeles. “We just signed a lease for an office, so we’re hoping to get that up and running in the next month or so,” she told FN.

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