Rochester's Small Business Saturday sees shoppers supporting local stores

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Rochester, N.Y. — Local shoppers and businesses participated in the Small Business Saturday initiative.

Areas of lake effect snow will develop late Sunday night through Monday night NE of Rochester. Snow amounts between 2-5" possible.A lake effect snow warning is in effect for Wyoming County from Friday through the upcoming weekend. Substantial lake snow is possible.Small Business Saturday is a relatively new initiative. It started out as an American Express campaign in 2010 before an endorsement by the Small Business Administration.

"It's always been a really positive thing," said Jennifer Plunkett of Aaron's Alley. "We're on our 12th year, and it's busier and busier. You open the door and there's a slew of people. They just keep flowing through, so we enjoy it." "I'm going to be looking around trying to find something for my boyfriend for his birthday," said Shae Tennity of Rochester.

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