Under Armour names new North American president to lead struggling home market

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Under Armour named Stephanie Pugliese as its new North American president Thursday. She will lead the company's home market, which has been struggling to grow sales.

"We are thrilled to have Stephanie join Under Armour as President of our North American business," said Under Armour president and COO Patrik Frisk in a prepared statement. "Her demonstrated record of leadership and retail expertise significantly strengthens our ability to further amplify Under Armour as the preeminent athletic performance brand in our home market."

In Under Armour's second-quarter results, the company said it expected North American sales to decline slightly in 2019, compared to flat as previously projected. Sales in the region dropped 3.2% that quarter due to slower traffic.

 

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If UnderArmour wants to boost sales, maybe change your white nationalist CEO? Also having racists like TomBrady and JordanSpieth as your biggest spokesmen won't help.

UnderArmour Would make much more money if they lowered there damn pricing! Reebok compression shirts are always cheaper and same quality. Who's paying $30-50 bucks for a damn t shirt!

Under Armour is struggling because it’s too expensive. Bring the prices down! It’s ridiculous what they expect people to pay for workout clothes.

I guess the former dude couldn't protect this house

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