Couche-Tard wants to be a key player in North American cannabis market

Alimentation Couche-Tard Inc. wants to be one of the “key players” in the North American cannabis market by using its position in Canada, where the use of this substance for recreational purposes is legal, to achieve this goal.

Unable to penetrate the Quebec market, the Quebec multinational has invested in Alberta retailer Fire & Flower, which could enable it to eventually acquire a majority stake in this company.This is in addition to its existing partnership with Canadian cannabis giant Canopy Growth surrounding the operation of private stores.

The parent company of Circle K has turned its sights to the United States, where some states have eased the rules on marijuana, says CEO Brian Hannasch, who notes the retailer has long experience selling age-restricted products.

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