Apple's TV service will grow like crazy and be a $9 billion business by 2025, Morgan Stanley says

Morgan Stanley analysts estimate Apple TV+ could be a $9 billion-per-year business by 2025, even with conservative sign-up estimates.Morgan Stanley raises its price target on Apple stock 17% and currently has the highest price target among 33 analysts covering Apple.Growth in Apple's services business will hit 20% next year, boosted by its new Apple TV+ streaming service, Morgan Stanley analyst Katy Huberty predicted in a note distributed on Tuesday.

Apple TV+ is a streaming service that is launching in November and will cost $4.99 per month for access to a variety of original TV shows and movies bankrolled by. Apple will bundle a free year of the service with the purchase of a new product such as an iPhone or iPad. The predicted strength of Apple TV+, as well as Morgan Stanley's belief that iPhone sales will return "to growth as replacement cycles peak," is why Morgan Stanley raised its price target for Apple stock to $289 from $247, a 17% increase. It's currently the highest price target among 33 analysts covering Apple, according to FactSet.

Huberty is bullish on Apple TV+ growth, even if only a small fraction of people who pick up the free year end up paying to subscribe. "With an attractive price point at $4.99/month, and wide initial distribution to the Apple installed base via the bundled free year offer, we estimate Apple TV+ can become a $9B revenue business with 136M paid subscribers by FY25, assuming just 1 in every 10 Apple user pays for the Service by FY25," Huberty wrote.

Just own the stock

SavetheChildren, Apple should rather edit their Templates:

kwabb_

we'll see, morgan stanley act like netflix & disney+ dead.

No it won’t…they have to spend on a lot of content before it grows to this size. This is not like the music business.

HBO, Netflix, Amazon Prime, Apple TV, Disney +, Hulu... The streaming market ain’t that big, someone has to fall.

Entertainment industry and streaming competitions, sounds Money........

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