Mobile-video service Quibi was designed for minutes-long videos that were higher in quality — and more like TV — than those on free, digital-first platforms like Snapchat Discover and Facebook Watch.
During May and June, Business Insider spoke with 10 people who had developed or worked on shows for Quibi. The people asked to remain anonymous because they did not have permission to speak about Quibi's productions. "The original sin of Quibi is that it's a closed ecosystem," one development exec working a Quibi content partner said. "They created this walled garden that you could only see these things on Quibi."
The Quibi app also blocks users from taking screenshots of its content, preventing people from easily sharing moments outside of the platform. Mobile apps from competitors like Netflix and Hulu do this too, but users can capture content on web browsers and desktops,Other streamers, like Netflix, have largely embraced Twitter, Instagram, and other social platforms to build buzz around their programming.
Period. You can’t even screen record. That’s a flop
It failed because you spoon fed it to consumers.
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