How to set up a successful Etsy store, according to real sellers - Business Insider

" which outlines a variety of photo styles to help customers gain a well-rounded understanding of your products. Some of the most popular shots include: A clear image that shows off the product in natural light with a plain background. This should be the first image of your featured product, according to Diaz.An image of the product in its intended use. This shot sets a scene, bringing your product to life.

Buyers are often turned off by a seller who doesn't list policies, costing you a potential sale, and Etsy encourages and rewards transparency by giving a slight ranking boost to those shops with policies in place. Foreman said one policy that works for her shop is standing behind the quality of their items. "If an item breaks within a certain amount of time of purchase, we are happy to replace the item because we want them to love it," she said., in 2012 to sell the laser-cut wood cards she designed and made in her parent's garage as a side gig while working a corporate job.

When it comes to her shop policies, she said there's no one size fits all: "We have policies, but I actually find that ultimately, it works best to have the policy to help guide the decision," she said. "Since each case varies, we always need to take into consideration context and situation to come to the decision that feels right for the particular situation."

For example, she said they typically don't make custom single items because her shop doesn't have the capacity to take these sort of projects on. "If, however, somebody comes to us with a very clear and straightforward request with a particularly great cause, and we happen to have the capacity to work on it, it's something we may consider!" she said.

JennyPowersBK This is a great example of non Unicorn founder mentality: Interesting read - can this love affair of Unicorns be more sustainable? Do you dream of Unicorns or Cockroaches, Zebras and Camels!

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