In a statement released by jurors Xavier Cailly, Bronx CTO, Pierre Lescure, president of the Cannes Film Festival, andBen Croll Cinema From Spain’s virtual pavilion was praised for its handling of “the double challenge fulfilled here in terms of both content and technology.
In the past, Cinema From Spain was constrained in what it could achieve in exposure and advertising by time, budgetary and physical limitations. This year, however, the team decided to take advantage of opportunities provided by operating in a virtual space and attempt things they’d always wanted to do but were unable.
“We had the online tools to create an interactive campaign about what we are doing, tying everything back to our Cinema From Spain site,” said Rodríguez. “Madrid, Canary Islands, Andalucía, Ibermedia, they all have their own websites, so now we had a chance to start from scratch as a group and tie them together. With ICEX, we started working on this with all the regions, film commissions, sales agents six weeks ago.
Lessons were learned this year that Cinema From Spain will continue to employ, even after the return of physical markets.
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