Cannes Market officially wrapped its first ever virtual edition on Friday. While many deals are still in the works, here are the five takeaways from this unusual 2020 edition:Cannes’ Marché du Film and the Hollywood agency-led A Demain Platform initiative delivered on the dealmaking front, re-invigorating the market after months of anxiety-inducing lockdown.
German broadcasters could lose €300 million to €500 million in TV advertising this year, said Constantin’s Martin Moszkowicz. “That has an inevitable effect on how much money they have to buy new product.” This is a pattern repeated over much of the world. So on big movies, distributors are looking for true blue theatrical propositions. On other titles, distributors may be buying with one eye on the new ancillary: Pick-ups by platforms, regional or global.