But that boost in sales largely came from the do-it-yourself crowd, as shoppers felt reluctant to risk allowing professional contractors into their homes over contagion fears.
Home improvement relies on three major consumer groups: do-it-yourself shoppers, professional builders and contractors, and do-it-for-me customers. The DIY faction is the largest, but pro sales make up around a quarter of the North Carolina-based company's annual revenue. But that hasn't been the case for pro or do-it-for-me consumers. Ellison said that the pandemic has dampened purchasing habits from those two groups. Lowe's' installation businesses dropped down by half in terms of revenue.
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