Apple slashed its 5G shipments forecast and increased orders for cheaper iPhone models, which will help the company address consumers' changing spending habits in the recession. According to Nikkei, Apple revised its pre-pandemic 5G iPhone order projection from 100 million to 80 million, which means it now expects 5G iPhones to sell just about as well as recent generations of iPhones.
This suggests that Apple still expects 5G functionality to drive sales, considering the economic conditions would otherwise result in a decline in shipments. 45 million additional units of cheaper iPhones, including the $400 iPhone SE, $600 iPhone XR, $700 iPhone 11, and $1,000 iPhone 11 Pro. Price-sensitive consumers who want to remain in the Apple ecosystem may be more inclined to opt for less expensive options.
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